1. Think Mobile First – Google indexes mobile sites first.
   60% of all searches are from a mobile device.
2. Content is still King
   Your website should be a trusted resource in your industry.
   Illustrate your domain expertise and provide relevant content.
   2a. Don’t buy backlinks.
   Questionable sites linking to your site actually hurt your ranking.
3. Optimize Page Load Speeds
   Faster Load Times= Higher Google Rankings
   Check your website speed at: https://www.thinkwithgoogle.com/feature/testmysite

Source: Janet Driscoll Miller / Digital Summit Atlanta 2019