Situation: As our product line innovated with upgrades and new versions, we faced significant challenges in maintaining up-to-date marketing documentation. While the website update process was well-structured—with staging environments, approval rounds, and a controlled production push—the specification sheets and user guides lagged behind. The source files for these PDFs were stored on a

Humanizing the Brand, One Employee at a Time Situation Wahsega faced challenges with low engagement on our social media channels and difficulty attracting top talent. Compounding this issue, former low-performing employees who were let go occasionally left negative reviews on platforms like Google and Glassdoor, which further hurt our reputation. Task We needed

Situation: During the sales process for our SaaS product, one of the most common objections we faced was, “How hard is this system to learn?” Prospects were often concerned about the time and effort required to get up and running. Task: We needed to demonstrate that our system was not only powerful but