Situation: In 2022, our B2B company heavily invested in trade shows as a core part of our sales strategy, exhibiting at 12 events throughout the year. However, the return on investment was underwhelming, with only about 10% of trade show leads converting into deals. Task: Our goal was to improve the effectiveness and ROI of...
Situation As a B2B company, our go-to-market model relies on strategic partners and integrators who resell our solution and serve as the network and installation vendors. These partners have multiple solution options when bidding out projects to end customers. We needed a way to stay top of mind in a competitive landscape. Task Our goal...
Transcript: As Vice President of Marketing at Wahsega for over 4 years I led the strategy and execution for our data-driven marketing program inspiring and leading our team. Our work spans website SEO/SEM social media paid media email direct mail branding trade shows conferences video and thought leadership content. Through this integrated strategy we have...
My workweek kicked off with a literal bang—an electrical explosion on the 8th floor of our office building. What followed was a series of events that encouraged me to rely on unconventional methods to continue my work as a content marketer.