Marketing Executive with Technical Expertise | SaaS & GTM Leadership

EXECUTIVE LEADERSHIP

Proven leader of global marketing teams with responsibility for multi-million dollar budgets—overseeing branding, communications, public relations, creative, integrated campaigns, content strategy, and events.

GO-TO-MARKET

Successfully launched multiple hardware and SaaS products, creating new multi-million dollar revenue streams through strategic positioning and cross-functional execution.

TECHNICAL EXPERTISE

With degrees in Electrical Engineering from Georgia Tech and an MBA, I translate complex technology into clear, compelling value for technical and non-technical audiences alike.

DATA-DRIVEN MARKETING

Skilled in leveraging analytics to optimize SEO/SEM strategy, paid media, and performance marketing to drive consistent lead generation and pipeline growth.

VIDEO

YouTube creator with over 37,900 subscribers, combining video production skills with audience engagement and technical storytelling.

INDUSTRY EXPERTISE

20+ years of experience across streaming video, telecom, AV, IT, education, and manufacturing—bringing deep domain knowledge to every market engagement.

ROCKSTAR POWER

Situation - Task - Action - Result

About Caroline

Caroline is a data-driven marketing leader with a track record of driving top-of-funnel growth, pipeline acceleration, and go-to-market success. With a background in Electrical Engineering from Georgia Tech and an MBA, she is known for translating complex technology into clear, compelling value for both technical and non-technical audiences.

Contact Caroline