Situation: Our website was not ranking for keywords relevant to our ideal customer profiles—primarily decision-makers at schools looking for PA, intercom, and bell systems. As a result, we were heavily reliant on Google Ads to generate leads, leading to high customer acquisition costs and low return on investment from paid search. Task: We
Situation: As our product line innovated with upgrades and new versions, we faced significant challenges in maintaining up-to-date marketing documentation. While the website update process was well-structured—with staging environments, approval rounds, and a controlled production push—the specification sheets and user guides lagged behind. The source files for these PDFs were stored on a
Humanizing the Brand, One Employee at a Time Situation Wahsega faced challenges with low engagement on our social media channels and difficulty attracting top talent. Compounding this issue, former low-performing employees who were let go occasionally left negative reviews on platforms like Google and Glassdoor, which further hurt our reputation. Task We needed
Situation: During the sales process for our SaaS product, one of the most common objections we faced was, “How hard is this system to learn?” Prospects were often concerned about the time and effort required to get up and running. Task: We needed to demonstrate that our system was not only powerful but
Situation: In 2022, our B2B company heavily invested in trade shows as a core part of our sales strategy, exhibiting at 12 events throughout the year. However, the return on investment was underwhelming, with only about 10% of trade show leads converting into deals. Task: Our goal was to improve the effectiveness and
Situation As a B2B company, our go-to-market model relies on strategic partners and integrators who resell our solution and serve as the network and installation vendors. These partners have multiple solution options when bidding out projects to end customers. We needed a way to stay top of mind in a competitive landscape. Task
Transcript: As Vice President of Marketing at Wahsega for over 4 years I led the strategy and execution for our data-driven marketing program inspiring and leading our team. Our work spans website SEO/SEM social media paid media email direct mail branding trade shows conferences video and thought leadership content. Through this integrated strategy
My workweek kicked off with a literal bang—an electrical explosion on the 8th floor of our office building. What followed was a series of events that encouraged me to rely on unconventional methods to continue my work as a content marketer.