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As Vice President of Marketing at Wahsega for over 4 years I led the strategy and execution for our data-driven marketing program inspiring and leading our team.
Our work spans website SEO/SEM social media paid media email direct mail branding trade shows conferences video and thought leadership content. Through this integrated strategy we have driven an increase in revenue of over 40% year over year. We publish an average of 20 new thought leadership articles and 20 new videos each year boosting our organic website traffic by 55% year over year.
I also created and managed our employee spotlight program in partnership with our HR department which resulted in a 300% increase in qualified applicants and a 10X increase in social media engagement.
By building strong relationships with our resellers and end customers I’ve published over ten case studies resulting in a higher close rate Along the way Wahsega has won 6 industry awards in customer success and product innovation.
My background in electrical engineering from Georgia Tech helps me communicate complex technical concepts to any audience. I’m also a gold and silver medalist for Team USA. I’ve completed 4 full marathons. 26.2 miles on foot through Savannah, Atlanta, New York and Chicago.
