How to Develop Your Marketing Strategy
3 Steps to Creating Your Marketing Strategy
- Planning
- Execution
- Continuous Improvement
Planning
- What is Your Goal?
- What problem are you solving that customers will pay for?
- Research: 1. Where is your industry going? 2. Who are your top competitors? 3. Who are your current customers and how did you win them?
- Identify Your target market and define buyer personas.
- Determine the budget and resources required to reach your goals.
Execution
- Website & SEO
- Events & Print
- Digital & Social
- Advertising & Promotion
Continuous Improvement
Track & Measure in order to improve.
