How to Develop Your Marketing Strategy

3 Steps to Creating Your Marketing Strategy

  1. Planning
  2. Execution
  3. Continuous Improvement


  1. What is Your Goal?
  2. What problem are you solving that customers will pay for?
  3. Research: 1. Where is your industry going? 2. Who are your top competitors? 3. Who are your current customers and how did you win them?
  4. Identify Your target market and define buyer personas.
  5. Determine the budget and resources required to reach your goals.


  • Website & SEO
  • Events & Print
  • Digital & Social
  • Advertising & Promotion

Continuous Improvement

Track & Measure in order to improve.

Caroline Dunn is an experienced marketing executive combining her natural leadership ability and engineering education in marketing communications, content marketing, social media, and product management. She has a proven track record in exceeding sales objectives, leading execution teams, and campaign management.

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