How to Develop Your Marketing Strategy

3 Steps to Creating Your Marketing Strategy

1. Planning
2. Execution
3. Continuous Improvement

Planning

1. What is Your Goal?
2. What problem are you solving that customers will pay for?
3. Research: 1. Where is your industry going? 2. Who are your top competitors? 3. Who are your current customers and how did you win them?
4. Identify Your target market and define buyer personas.
5. Determine the budget and resources required to reach your goals.

Execution

• Website & SEO
• Events & Print
• Digital & Social
• Advertising & Promotion

Continuous Improvement

Track & Measure in order to improve.