August 16, 2017

ATL Run Part 2: Designing for Echo Show

Last week, I launched the Atlanta Running Guide on www.atlrunguide.com and corresponding Alexa Skill. This endeavor was a month long project consisting of creating & conducting a survey, data analytics, and designing & coding for different experiences. Check out my previous post on this project: survey insights and journey here. In this article,Read More

August 11, 2017

Insights into the Atlanta Running Survey

This is the backstory to the Atlanta Running Guide Alexa Skill and website www.atlrunguide.com I’ve posted previously that today’s marketing is great content combined with tech savviness. Gone are the days of selecting images for TV, print and direct mail. Today’s marketing is an interactive experience combining the virtual and physical world. TheseRead More