November 2, 2020

Caroline’s Secrets to Press Coverage

In the past 7 months, I have been featured in two international print magazines, a TV news spot, one newspaper, two web shows, and 15 web articles, all of which were published by internationally acclaimed news sources (I am not citing any self-publications). This was the most unlikely journey I expected to embarkRead More

March 13, 2020

5 Tips for Marketing Communication During Crisis

The announcement of the COVID-19 pandemic has sent many into a panic. As a marketer, you're probably advising your company on how to communicate during this time. Here are 5 tips for communicating both internally and externally during a crisis situation.

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September 9, 2019

Death on an Airplane

As business professionals, we often travel for work. Have you flown on a plane with a mid-flight death? On a recent flight from Portland, OR to Atlanta, we were diverted to Nashville due to a medical emergency.

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May 30, 2019

3 Marketing Takeaways from Digital Summit 2019

2019 Marketing Trends from Digital Summit Here are my top 3 trends from this year's Digital Summit. 1. Not just VIDEO, but marketers need to produce LIVE video. 2. Voice is the new whitespace 3. Influencers are the new celebrities.

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October 15, 2018

Top 5 Learnings from Digital Summit: Content + Social

As expected, the team from Digital Summit put together a great lineup for Atlanta Marketers on October 23, 2018 at Cobb Energy Center. We covered "Everything: Content & Social" with speakers from GoDaddy, Westin Grand Cayman, Futurus, and marketing leaders from across the country.

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