30

May

3 Marketing Takeaways from Digital Summit 2019

2019 Marketing Trends from Digital Summit
Here are my top 3 trends from this year’s Digital Summit.

1. Not just VIDEO, but marketers need to produce LIVE video.
2. Voice is the new whitespace
3. Influencers are the new celebrities.

15

January

My Journey to the Front Page of Amazon’s Alexa Skill Store

I woke up at 4:30 am on November 30th to check the front page of Amazon’s Alexa Skill Store. I was informed the day before from Amazon that my Alexa Skill Cork Ornamentswould be featured. How did I get there?

15

December

RetailLoco Recap

2018 RetailLoco conference featured an all-star lineup of speakers from FourSquare, The Weather Company, Dunkin Donuts, CocaCola, Home Depot, Mizuno, GameStop, Charlotte Hornets, Hilton, and Mall of America. During this 2-day conference, marketers from North America converged to have honest conversations on successes and failures in Location Based Marketing from retail to quick serve restaurants, and big brands.

15

October

Top 5 Learnings from Digital Summit: Content + Social

As expected, the team from Digital Summit put together a great lineup for Atlanta Marketers on October 23, 2018 at Cobb Energy Center. We covered “Everything: Content & Social” with speakers from GoDaddy, Westin Grand Cayman, Futurus, and marketing leaders from across the country.

29

January

5 Things You Need to Know about Mobile Financial Services

On January 18, 2018, the Wireless Technology Forum held their 7th annual panel discussion on Mobile Financial Services. The inaugural panel in 2012, moderated by Dr. Phil Hendrix, predicted a revolution in the way consumers would conduct financial transactions with mobile. While the mobile commerce journey was full of ups and downs, mobile financial services is here today.

Here are 5 things you need to know about Mobile Financial Services.
1. You’re probably already using Mobile Financial Services whether you know it or not.

Have you ever…

‘Called’ an Uber of Lyft?
Ordered ahead with a mobile app

30

November

A Look Ahead in Wireless (and a look back at 2017)

Every November, since 2004, the Wireless Technology Forum convenes a group of expert analysts in the wireless industry for their predictions and perspectives for the future.  On November 16, 2017, the Wireless Technology Forum held its 14th annual Wireless Predictions event with world renowned industry analysts :

Jeff Kagan, one of the best known, most frequently quoted and most influential wireless analysts, columnists and consultants today.
Greg Tevis, Principal at Deloitte Consulting
Perry Walter, Managing Director at HDH Advisors
The session was moderated by Ana Tavares Lattibeaudiere, Head of GSMA North America

Before we jump

14

November

Could Amazon’s Echo Look change the apparel market?

It is no secret Amazon is looking to dominate every industry in every way. They are dominating the home AI market with a plethora of Alexa devices. Amazon is taking a shot at grocery with their purchase of Whole Foods. Now Amazon is delving further into fashion apparel with their Echo Look. Amazon quietly released their Echo Look in April 2017 as part of their Echo / Alexa lineup. This device is an “invitation only” device, meaning that each user must be approved by Amazon.

What is Echo Look?

Echo Look is

02

November

Challenges and Opportunities of Enabling Education with Wireless

On October 19, 2017, the Wireless Technology Forum convened to discuss ‘Enabling Education with Wireless,’ with representatives from high school, university, county, and the startup community. The panel identified areas of opportunities but were grounded in the challenges of technology in education. Here are the top Challenges and Opportunities of Enabling Education with Wireless.

Challenges

Wireless devices are creating enormous bandwidth requirements at all levels from K-12 and university.

Kenny Wilder, Fulton County Schools, provided stats on bandwidth capacity at 10 GbE per school, and one access point per class room for a total of 10,000