Caroline Dunn
Caroline is a data-driven marketing executive with a background in Electrical Engineering and an MBA from Georgia Tech. She has deep experience in SaaS, video, and go-to-market strategy, and is known for translating complex technology into clear, compelling value for both technical and non-technical audiences.

Georgia Tech Capstone Spring 2017 Recap

One of my favorite events at Georgia Tech is the semi-annual Capstone Expo. This is an event where students show off their senior design projects ranging from corporate sponsored to “make the world a better place” projects across all majors and disciplines. There are literally hundreds of senior design projects on display at

Will Atlanta become a Smart City?

Last week we had another packed house at the Wireless Technology Forum for the “Smart Cities of the Future” panel discussion with an expert panel of speakers. First of all, why are we talking about smart cities, or even the future of smart cities? Is Atlanta a smart city? What defines a smart

The Truth About Running a Marathon

I just finished my 2nd Marathon on Sunday, March 19, 2017. It took me 5 hours and 26 seconds to go 26.2 miles.  GPS evidence here. A lot can happen over 5 hours and 26.2 miles. At one point, I felt a sharp pain in my right knee and had to stop completely.

Mobile Commerce is Here

January 2015, at the mCommerce panel headlined by Ginger Schmeltzer and Chris Poelma, the panel concluded that mobile payment adoption would be driven in 2016 by EMV. We can debate if this prediction came true in 2016, but my litmus test was when my credit card was “deactivated” for adding Apple Pay, and

Gadgets from CES that I need NOW!

CES is heralded as ‘the’ show to see the latest and greatest in technology year after year. I purchased my first home automation system after seeing the MIOS Vera showcased at CES in 2011, my touch faucet, and later, a myriad of wearables as CES progressed. At the Wireless Technology Forum, we love

What’s Your Company New Year’s Resolution?

Make more money? | Close more deals? | Increase profits? Whether I am advising early stage start-ups or mature companies on their marketing strategy and planning, I always start with easy questions. One of my first questions is always, “Who is your target market?” Surprisingly, for many companies, this question is difficult to

Mobility Live Hackathon Recap (from the winning team)

We recently entered the 2016 MOBILITY LIVE HACKBACK sponsored by TAG in partnership with MobilityLIVE, a partnership between GSMA and Metro Atlanta Chamber. This hackathon benefited United Way Atlanta. Challenge Currently, the United Way Atlanta Board of Directors consists of 49 community advocates that meet 6 times a year to drive the most important

How to pick-up your AMAZON order @ Georgia Tech

I previously posted about Amazon Prime Now, a 2-hour delivery service to your home back in April, and today Amazon continues to shorten the time it takes to get items in their customer’s hands. In July 2016, Georgia Tech became the first Amazon pick up location in Georgia. The intent is really for