Situation: Our website was not ranking for keywords relevant to our ideal customer profiles—primarily decision-makers at schools looking for PA, intercom, and bell systems. As a result, we were heavily reliant on Google Ads
Situation: As our product line innovated with upgrades and new versions, we faced significant challenges in maintaining up-to-date marketing documentation. While the website update process was well-structured—with staging environments, approval rounds, and a controlled
Humanizing the Brand, One Employee at a Time Situation Wahsega faced challenges with low engagement on our social media channels and difficulty attracting top talent. Compounding this issue, former low-performing employees who were let
Situation: During the sales process for our SaaS product, one of the most common objections we faced was, “How hard is this system to learn?” Prospects were often concerned about the time and effort
Situation: In 2022, our B2B company heavily invested in trade shows as a core part of our sales strategy, exhibiting at 12 events throughout the year. However, the return on investment was underwhelming, with
Situation As a B2B company, our go-to-market model relies on strategic partners and integrators who resell our solution and serve as the network and installation vendors. These partners have multiple solution options when bidding
Transcript: As Vice President of Marketing at Wahsega for over 4 years I led the strategy and execution for our data-driven marketing program inspiring and leading our team. Our work spans website SEO/SEM social
My workweek kicked off with a literal bang—an electrical explosion on the 8th floor of our office building. What followed was a series of events that encouraged me to rely on unconventional methods to
