15

December

RetailLoco Recap

2018 RetailLoco conference featured an all-star lineup of speakers from FourSquare, The Weather Company, Dunkin Donuts, CocaCola, Home Depot, Mizuno, GameStop, Charlotte Hornets, Hilton, and Mall of America. During this 2-day conference, marketers from North America converged to have honest conversations on successes and failures in Location Based Marketing from retail to quick serve restaurants, and big brands.

15

October

Top 5 Learnings from Digital Summit: Content + Social

As expected, the team from Digital Summit put together a great lineup for Atlanta Marketers on October 23, 2018 at Cobb Energy Center. We covered “Everything: Content & Social” with speakers from GoDaddy, Westin Grand Cayman, Futurus, and marketing leaders from across the country.

23

September

Product Camp 2018 Recap

For the 2nd year in a row, I had the pleasure of attending and presenting at Product Camp. Product Camp is an annual full-Saturday unconference for product managers organized by an amazing group of volunteers.

Content is provided by volunteers that pitch their topics at the beginning of the day. 20 sessions are offered in total.

Last year, I was voted in with Steve Youngblood to present The Art and Science of Product Management. Slides from that presentation are posted here.

Prior to the Product Camp event date, participants are asked to submit written session proposals. On

29

January

5 Things You Need to Know about Mobile Financial Services

On January 18, 2018, the Wireless Technology Forum held their 7th annual panel discussion on Mobile Financial Services. The inaugural panel in 2012, moderated by Dr. Phil Hendrix, predicted a revolution in the way consumers would conduct financial transactions with mobile. While the mobile commerce journey was full of ups and downs, mobile financial services is here today.

Here are 5 things you need to know about Mobile Financial Services.
1. You’re probably already using Mobile Financial Services whether you know it or not.

Have you ever…

‘Called’ an Uber of Lyft?
Ordered ahead with a mobile app

30

November

A Look Ahead in Wireless (and a look back at 2017)

Every November, since 2004, the Wireless Technology Forum convenes a group of expert analysts in the wireless industry for their predictions and perspectives for the future.  On November 16, 2017, the Wireless Technology Forum held its 14th annual Wireless Predictions event with world renowned industry analysts :

Jeff Kagan, one of the best known, most frequently quoted and most influential wireless analysts, columnists and consultants today.
Greg Tevis, Principal at Deloitte Consulting
Perry Walter, Managing Director at HDH Advisors
The session was moderated by Ana Tavares Lattibeaudiere, Head of GSMA North America

Before we jump

14

November

Could Amazon’s Echo Look change the apparel market?

It is no secret Amazon is looking to dominate every industry in every way. They are dominating the home AI market with a plethora of Alexa devices. Amazon is taking a shot at grocery with their purchase of Whole Foods. Now Amazon is delving further into fashion apparel with their Echo Look. Amazon quietly released their Echo Look in April 2017 as part of their Echo / Alexa lineup. This device is an “invitation only” device, meaning that each user must be approved by Amazon.

What is Echo Look?

Echo Look is

05

October

Alexa Dev Day in Atlanta

I looked forward to Alexa Dev Day in Atlanta for months, and I was not disappointed! Alexa Dev Day is a free one-day workshop to teach Alexa Skill building direct from Amazon. Check out the current Alexa Dev Day schedule here. Alexa Dev Day held in Atlanta on September 19, 2017 was marketed as an “Introductory” level course. Everyone was welcome. Attendees ranged from business people interested in receiving an overview about Alexa to seasoned mobile app developers looking for their next “killer app.”

Over 200 people attended Alexa Dev Day at Ventanas in Downtown

05

September

Mercedes-Benz Stadium Review

I had the pleasure of visiting the Mercedes-Benz Stadium on September 4, 2017 for the Chick-fil-a Kickoff game between Tennessee and Georgia Tech. My seats were on the main level, in section 103 as part of my Georgia Tech season ticket holder package. At the Atlanta Mobile Marketing Organization meeting last week, Dave Beck, Foundry45, called Mercedes-Benz Stadium possibly the “last great American stadium,” as more and more fans are opting to spend their money on 4K TVs instead of tickets to sporting events. I’d like to think of Mercedes-Benz