25
June
The B2B Buyer’s Journey
B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales.
June
18
June
How to Develop Your Marketing Strategy
3 Steps to Creating Your Marketing Strategy
1. Planning
2. Execution
3. Continuous Improvement
11
June
3 Tips to Improve Your SEO
Think Mobile First – Google indexes mobile sites first.
60% of all searches are from a mobile device.
04
June
Marketing with Video in 2019
We live in a video-first world.
30
May
3 Marketing Takeaways from Digital Summit 2019
2019 Marketing Trends from Digital Summit
Here are my top 3 trends from this year’s Digital Summit.
1. Not just VIDEO, but marketers need to produce LIVE video.
2. Voice is the new whitespace
3. Influencers are the new celebrities.
07
March
3 Things I Learned from Watching Georgia Tech Basketball
Here are my top three observations from attending 34 of 39 home games within the past 2 seasons of GT Men’s Basketball.
01
March
Marketing Podcast
I’m pleased to announce that I am starting a podcast to share my marketing insights and experiences.
15
December
RetailLoco Recap
2018 RetailLoco conference featured an all-star lineup of speakers from FourSquare, The Weather Company, Dunkin Donuts, CocaCola, Home Depot, Mizuno, GameStop, Charlotte Hornets, Hilton, and Mall of America. During this 2-day conference, marketers from North America converged to have honest conversations on successes and failures in Location Based Marketing from retail to quick serve restaurants, and big brands.