I envisioned, created, gathered data, designed, and launched the Atlanta Run Guide.

From my survey, I received over 250 qualified legitimate survey responses with over 88% of respondents with 2 or more years of Atlanta running experience.

From this data, I crunched the numbers and created “Top 5 Lists” of top races, places to run, run clubs, and training programs. I started by creating a simple document with the rankings. Next, I researched every entry to find their website and create a description. I wrote descriptions for each category. I organized the sub-categories into 3 main categories. In the end, I created a unique experience for various screens and mediums, including:


Alexa / Amazon Echo / Echo Dot

Alexa Companion App

Amazon Echo Show