5 Tips for Marketing Communication During Crisis

The announcement of the COVID-19 pandemic has sent many into a panic. As a marketer, you’re probably advising your company on how to communicate during this time. Here are 5 tips for communicating both internally and externally during a crisis situation.

Death on an Airplane

As business professionals, we often travel for work. Have you flown on a plane with a mid-flight death? On a recent flight from Portland, OR to Atlanta, we were diverted to Nashville due to a medical emergency.

Top 10 Tech Trends in the past 20 years, according to my cat Tia

My 20-year-old cat Tia passed away recently, and during her lifespan, she witnessed a lot of changes in technology. As a tribute to my cat Tia, I have put together the top 10 changes in technology during her lifetime. This is not based on scientific information, but rather my opinion with input from my cat.

Applying Business Principles to Running on the World Stage

Not to brag, but I can now add “gold and silver medalist” for Team USA to my resume. Long story short, I competed in the 2019 World Regional competition in Toronto last week and won a gold medal in the 8K cross country, and a silver medal in the 10K road race.

The B2B Buyer’s Journey

B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales.

How to Develop Your Marketing Strategy

3 Steps to Creating Your Marketing Strategy
1. Planning
2. Execution
3. Continuous Improvement

3 Tips to Improve Your SEO

Think Mobile First – Google indexes mobile sites first.
60% of all searches are from a mobile device.