The B2B Buyer’s Journey

B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales.

How to Develop Your Marketing Strategy

3 Steps to Creating Your Marketing Strategy
1. Planning
2. Execution
3. Continuous Improvement

3 Tips to Improve Your SEO

Think Mobile First – Google indexes mobile sites first.
60% of all searches are from a mobile device.

3 Marketing Takeaways from Digital Summit 2019

2019 Marketing Trends from Digital Summit
Here are my top 3 trends from this year’s Digital Summit.

1. Not just VIDEO, but marketers need to produce LIVE video.
2. Voice is the new whitespace
3. Influencers are the new celebrities.

How to get into a Better Start Wave for the Peachtree Road Race

It’s hot, humid, and way too crowded with 59,999 fellow participants. But the AJC Peachtree Road Race is the can’t miss running event of the year.¬† This is the biggest 10K race in the world, and an Atlanta tradition.

I have run the Peachtree Road Race (aka Peachtree) for 5 years in a row, and I love it. It’s a well organized, fun race, and presents a serendipitous opportunity to get on TV! It’s turned into a tradition for me to see my friends at Peachtree each year.

2017 Post-Peachtree

Top 10 Finalist in Alexa Multimodal Challenge

I’m thrilled to be named a top 10 finalist in the Alexa Skills Challenge: Multimodal for my skill Running Clothes! Running Clothes is a top 10 finalist out of over 430 entries and currently competing for the grand prize. Watch my entry video here.

I developed Running Clothes to take the guesswork out of checking weather for outdoor runs. Running Clothes will tell you your local temperature, wind speed, and a suggested running outfit.

You can also “log your run” after you return and let her know how the clothing recommendation

3 Things I Learned from Watching Georgia Tech Basketball

Here are my top three observations from attending 34 of 39 home games within the past 2 seasons of GT Men’s Basketball.