Situation: Our website was not ranking for keywords relevant to our ideal customer profiles—primarily decision-makers at schools looking for PA, intercom, and bell systems. As a result, we were heavily reliant on Google Ads to generate leads, leading to high customer acquisition costs and low return on investment from paid search. Task: WeRead More
Situation: As our product line innovated with upgrades and new versions, we faced significant challenges in maintaining up-to-date marketing documentation. While the website update process was well-structured—with staging environments, approval rounds, and a controlled production push—the specification sheets and user guides lagged behind. The source files for these PDFs were stored on aRead More
Humanizing the Brand, One Employee at a Time Situation Wahsega faced challenges with low engagement on our social media channels and difficulty attracting top talent. Compounding this issue, former low-performing employees who were let go occasionally left negative reviews on platforms like Google and Glassdoor, which further hurt our reputation. Task We neededRead More
Situation: During the sales process for our SaaS product, one of the most common objections we faced was, “How hard is this system to learn?” Prospects were often concerned about the time and effort required to get up and running. Task: We needed to demonstrate that our system was not only powerful butRead More
Situation: In 2022, our B2B company heavily invested in trade shows as a core part of our sales strategy, exhibiting at 12 events throughout the year. However, the return on investment was underwhelming, with only about 10% of trade show leads converting into deals. Task: Our goal was to improve the effectiveness andRead More
Situation As a B2B company, our go-to-market model relies on strategic partners and integrators who resell our solution and serve as the network and installation vendors. These partners have multiple solution options when bidding out projects to end customers. We needed a way to stay top of mind in a competitive landscape. TaskRead More