The B2B Buyer’s Journey

B2B Buyer's Journey

Your buyers are looking for information first.

B2B buyers are typically 57% of the way to a buying decision before actively engaging with sales.

84% of CEOs and VPs use social media to make purchasing decisions.(Source IDC)

63% of consumers need to hear company claims 3-5x before they actually believe it.

Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).

In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.