Caroline Dunn

It’s hot, humid, and way too crowded with 59,999 fellow participants. But the AJC Peachtree Road Race is the can’t miss running event of the year.  This is the biggest 10K race in the world, and an Atlanta tradition.

I have run the Peachtree Road Race (aka Peachtree) for 5 years in a row, and I love it. It’s a well organized, fun race, and presents a serendipitous opportunity to get on TV! It’s turned into a tradition for me to see my friends at Peachtree each year.

2017 Post-Peachtree

Last week, I launched the Atlanta Running Guide on www.atlrunguide.com and corresponding Alexa Skill. This endeavor was a month long project consisting of creating & conducting a survey, data analytics, and designing & coding for different experiences. Check out my previous post on this project: survey insights and journey here.

In this article, I’ll discuss organizing and presenting content for different mediums, devices, and experiences; specifically insights into developing for the website vs. Alexa vs. the new Echo Show. Disclaimer: I am not a User Experience expert, and this is not

This is the backstory to the Atlanta Running Guide Alexa Skill and website www.atlrunguide.com

I’ve posted previously that today’s marketing is great content combined with tech savviness. Gone are the days of selecting images for TV, print and direct mail. Today’s marketing is an interactive experience combining the virtual and physical world. These principles are how and why I have created the Atlanta Running Guide website and corresponding Alexa Skill. In this article, I’ll discuss the ideation, creation, and methodology of the my project. Next week, I’ll discuss how I used