Continuing my mini-series on the Internet of Things (IoT), let’s take a brief look back at my post about Wearables and Switching Costs. If you will recall, I was given a Garmin FR60 as a gift, which came with a free account to upload my workout history; time, heart rate, distance. I started running and decided to tackle a half marathon, and later that year, a full marathon. I needed a better tool. Buying another Garmin product was a no-brainer since I had already logged hundreds of workouts to my
A few weeks ago, I posted about one of the hottest topics in retail and mobile, the Internet of Things (IoT). While my focus was on Smart Homes, because I have firsthand experience there, the conclusion is pretty much the same across focus areas: Smart retailers will learn to serve customers before and even after the sale.
This week, I’ll provide another IoT example in another hot area of mobile and retail. WEARABLES.
Wearables are more than just fitness tracking watches, they also include devices such as:
Augmented Reality Headsets
Wearable cameras (police/military)
The term “TV Anywhere” or “TV Everywhere” followed the explosion of tablet device sales, circa 2009/2010. Since then, cable companies (who by the way are also internet providers) have been under the gun to provide video content to their subscribers outside of the home. 2015 estimates that as much as 70% of all bandwidth is video streaming. Surprisingly (not so surprisingly), the vast majority of all video streaming is Netflix.
Source: Chris Kocks, Pure Integration, March 17, 2016 Wireless Technology Forum
Something that initially started as providing TV content outside of the
Let’s face it, we’ve exceeded 100% adoption of mobile devices across the US population. There’s still a lot of innovation happening with the smartphone, but I’m constantly asked, “What’s the hottest area in Mobile today?” We’re beyond just being connected with that little smartphone in our hands, we’ve got many more devices to connect! GSMA has already predicted that there will be over 25 Billion connected devices by 2020 with at least 10 Billion connected mobile devices.
What’s the greatest growth area in mobile today? What’s next on the horizon for
I have a special affiliation to the SuperBowl franchise. In January 2000, I performed in the SuperBowl XXXIV PreGame Show. Everyone has heard of the SuperBowl Halftime show, but who knew about performance opportunities in the PreGame show? Long story short, I auditioned to be a dancer in SuperBowl XXXIV and was selected. I rehearsed for 8 consecutive days, 6-10 hours/day prior to the game for this once-in-a-lifetime experience. Unlike the Halftime show, the Pre-Game show is not televised (in its entirety).
What I learned from this experience is that the SuperBowl
After several years of being on the verge of eruption, mobile commerce is finally hitting mainstream, but not necessarily for the reasons that you might think.
The technology behind mCommerce (i.e. NFC, tokenization, etc.) has existed for many years, but adoption has been slow. There have been set backs, data breeches, and lack of interest from the consumer.
Setback: September 2012 – Apple announces iPhone 5 without NFC chip
Data Breach: December 2013 – Target’s system is hacked and credit and debit information is stolen.
Lack of Consumer Interest: From the consumer perspective, making
What if you could hold events every week in your store drawing 100-300 target market attendees?
There are gimmicks and programs galore to drive foot traffic into stores. Unfortunately, not all foot traffic drives the right people into the store, and therefore may not achieve the desired results. Not the case for the Nike Run Club. NRC is able to draw 100-300 runners per event, and hosts multiple events per week.
Let me share my Nike story:
While in NYC for Retail’s Big Show, NRF 2016, I wanted to meet some new running
As I stated in a previous post, October 1st, 2015 marked the liability shift from credit card companies and financial institutions to the retailer in cases of non-EMV compliance.
On October 8th, 2015, I posted an initial set of observations post-EMV liability shift entitled, “EMV…Are You Ready?” Since that post, I’ve drawn my personal conclusion, “No, we’re not ready for EMV.”
I’ve drawn this conclusion based on 2 observations 1 month after the EMV liability shift:
Less than 10% of my credit card transactions have actually used the chip on my chip credit