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Whether I am advising early stage start-ups or mature companies on their marketing strategy and planning, I always start with easy questions. One of my first questions is always, “Who is your target market?”
Surprisingly, for many companies, this question is difficult to answer. I had one CEO speak around the question for about 3 minutes before admitting, “We’re open.” My response, “You could have led with that.”
Next, they show me their marketing materials, and I attempt to ‘guess’ what their company sells. At
It’s that time of the year…at the Wireless Technology Forum…when we make our annual industry predictions. When this organization was formed by Maury Margol & Steve Bachman in 2003, I don’t think they had any idea how big and/or ubiquitous the wireless industry would be today. Which leads me to our next annual tradition, NOT comparing predictions from the previous year to present day.
Let’s start with a few “big” news stories that we predict will be key in the industry going forward.
Self-Driving Tesla Fatality
Sorry to start with a tragedy, but no
On November 8, 2016, we not only voted for our elected officials, we also voted on referendums that would impact technology deployments to improve our cities.
For example, in the City of Atlanta, we voted on a 0.4% sales tax increase to improve our roadways and 0.5% sales tax increase to improve our public transportation system, MARTA. Voters passed both referendums increasing sales tax by 0.9% and demonstrating the need to reduce congestion and improve multi-modal (car, bike, pedestrian) transportation infrastructure in Atlanta. One key smart city program is $40 million
We recently entered the 2016 MOBILITY LIVE HACKBACK sponsored by TAG in partnership with MobilityLIVE, a partnership between GSMA and Metro Atlanta Chamber. This hackathon benefited United Way Atlanta.
Currently, the United Way Atlanta Board of Directors consists of 49 community advocates that meet 6 times a year to drive the most important United Way initiatives. They needed a better way to facilitate communication between board members and leadership teams by replacing their current process of printing out an extensive board package for every meeting for 49 board members. The solution would
I previously posted about Amazon Prime Now, a 2-hour delivery service to your home back in April, and today Amazon continues to shorten the time it takes to get items in their customer’s hands. In July 2016, Georgia Tech became the first Amazon pick up location in Georgia. The intent is really for students, but I found out that anyone (with an Amazon account) could also use the Amazon@GeorgiaTech location.
This Georgia Tech Amazon pickup spot is located in Tech Square at 86 5th St NW, Atlanta, GA 30308. Great location
“We’ve been cleared for landing,” I hear over the PA from the pilot after a 5 hour flight from KOA to LAX. I’m stressed. I’m stressed because my flight left over an hour late, and I need to make a connection in LAX to get home to Atlanta. “Will I make my connection? How long will it take to taxi over to the gate? How quickly can I get off this plane? How far away is it to the connecting gate? Will I have to run to the gate?” These
I recently returned from the ultimate Georgia Tech Alumni trip, which included visiting an alum in Nice, France followed by joining 20,000 fellow Yellow Jacket fans at the GT vs. Boston College NCAA ACC Men’s football game.
Since the EMV liability shift October 1, 2015, some of my banks and credit card companies have replaced my credit and debit cards with EMV chip cards. In my wallet, it’s about 70 / 30 chip cards to mag stripe only cards.
With €3 in-hand, I start my journey in Nice, France. I proceed to look
Last week, I posted about Fake Profiles on LinkedIn and how these profiles create personal cybersecurity risks. This lead me to the topic of cybersecurity and specifically IoT security.
According to Forbes, “Worldwide spending on information security will reach $75 billion for 2015,” and “the global cybersecurity market is expected to be worth $170 billion by 2020.” Additionally, “A new cybercrime wave is driving IoT spending, and the Internet of Things (IoT) security market is expected to grow from $6.89 billion in 2015 to nearly $29 billion by 2020.” This is inline
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