At Wireless Technology Forum’s Mobile Economy update (April 21, 2016), I got the latest info from GSMA on the state of the Mobile universe. Putting aside the great networking opportunities for professionals in the mobile industry, this is one of my favorite sessions every year because our core mission to provide relevant and quality content about mobility to our attendees. Sure (if I had the
Continuing my mini-series on the Internet of Things (IoT), let’s take a brief look back at my post about Wearables and Switching Costs. If you will recall, I was given a Garmin FR60 as a gift, which came with a free account to upload my workout history; time, heart rate, distance. I started running and decided to tackle a half
A few weeks ago, I posted about one of the hottest topics in retail and mobile, the Internet of Things (IoT). While my focus was on Smart Homes, because I have firsthand experience there, the conclusion is pretty much the same across focus areas: Smart retailers will learn to serve customers before and even after the sale.
This week, I’ll provide
The term “TV Anywhere” or “TV Everywhere” followed the explosion of tablet device sales, circa 2009/2010. Since then, cable companies (who by the way are also internet providers) have been under the gun to provide video content to their subscribers outside of the home. 2015 estimates that as much as 70% of all bandwidth is video streaming. Surprisingly (not so
Let’s face it, we’ve exceeded 100% adoption of mobile devices across the US population. There’s still a lot of innovation happening with the smartphone, but I’m constantly asked, “What’s the hottest area in Mobile today?” We’re beyond just being connected with that little smartphone in our hands, we’ve got many more devices to connect! GSMA has already predicted that there
I have a special affiliation to the SuperBowl franchise. In January 2000, I performed in the SuperBowl XXXIV PreGame Show. Everyone has heard of the SuperBowl Halftime show, but who knew about performance opportunities in the PreGame show? Long story short, I auditioned to be a dancer in SuperBowl XXXIV and was selected. I rehearsed for 8 consecutive days, 6-10 hours/day
After several years of being on the verge of eruption, mobile commerce is finally hitting mainstream, but not necessarily for the reasons that you might think.
The technology behind mCommerce (i.e. NFC, tokenization, etc.) has existed for many years, but adoption has been slow. There have been set backs, data breeches, and lack of interest from the consumer.
Setback: September 2012 –
What if you could hold events every week in your store drawing 100-300 target market attendees?
There are gimmicks and programs galore to drive foot traffic into stores. Unfortunately, not all foot traffic drives the right people into the store, and therefore may not achieve the desired results. Not the case for the Nike Run Club. NRC is able to draw