SuperBowl 50 Commercial Review

I have a special affiliation to the SuperBowl franchise. In January 2000, I performed in the SuperBowl XXXIV PreGame Show. Everyone has heard of the SuperBowl Halftime show, but who knew about performance opportunities in the PreGame show? Long story short, I auditioned to be a dancer in SuperBowl XXXIV and was selected. I rehearsed for 8 consecutive days, 6-10 hours/day prior to the game for this once-in-a-lifetime experience. Unlike the Halftime show, the Pre-Game show is not televised (in its entirety).

What I learned from this experience is that the SuperBowl

Do I swipe, dip, scan, PIN, or tap?

After several years of being on the verge of eruption, mobile commerce is finally hitting mainstream, but not necessarily for the reasons that you might think.

The technology behind mCommerce (i.e. NFC, tokenization, etc.) has existed for many years, but adoption has been slow. There have been set backs, data breeches, and lack of interest from the consumer.

Setback: September 2012 – Apple announces iPhone 5 without NFC chip

Data Breach: December 2013 – Target’s system is hacked and credit and debit information is stolen.

Lack of Consumer Interest: From the consumer perspective, making

How Nike is driving their target market into their stores

What if you could hold events every week in your store drawing 100-300 target market attendees?

There are gimmicks and programs galore to drive foot traffic into stores. Unfortunately, not all foot traffic drives the right people into the store, and therefore may not achieve the desired results. Not the case for the Nike Run Club. NRC is able to draw 100-300 runners per event, and hosts multiple events per week.

Let me share my Nike story:

While in NYC for Retail’s Big Show, NRF 2016, I wanted to meet some new running

EMV Part 2…Chip Timing

As I stated in a previous post, October 1st, 2015 marked the liability shift from credit card companies and financial institutions to the retailer in cases of non-EMV compliance.

On October 8th, 2015, I posted an initial set of observations post-EMV liability shift entitled, “EMV…Are You Ready?” Since that post, I’ve drawn my personal conclusion, “No, we’re not ready for EMV.”

I’ve drawn this conclusion based on 2 observations 1 month after the EMV liability shift:

Less than 10% of my credit card transactions have actually used the chip on my chip credit

The Coming Renaissance of Virtual & Augmented Reality

On October 15, 2015, I had the distinct honor of moderating the first all female panel in the history of the Wireless Technology Forum. Topic: The Future of Virtual and Augmented Reality

Panelists were both pioneers and experts in their fields:

Annie Eaton, CEO, ATLvr
Margaret Martin, CEO, CN2
Maribeth Gandy Ph.D., Director Interactive Media Technology Center (IMTC), Georgia Tech

Here are a few key learnings from my panel of experts, or you can watch the entire session here.

For the past 15 years, innovation in Virtual Reality (VR) & Augmented Reality (AR) has been funded

Copyright: Image by StockUnlimited

EMV… Are You Ready?

October 1, 2015 marked the liability shift of credit card fraud from the Financial Institution (FI) or credit card company to the retailer in cases of non-EMV compliance.

I first learned about the October 1, 2015 deadline from John Schweikert (January 2015) during a panel discussion at the Wireless Technology Forum.

Effective October 1, 2015:

Retailers are liable for credit card fraud on transactions completed with a magnetic bar swipe if the card is equipped with EMV (aka chip cards).
Retailers are NOT liable for credit card fraud if the credit card in question