18

February

3 Use Cases for Wearables in 2017

Last year, I posted about training for races (Marathons to 5Ks) and my Garmin wearables along the way.

Part 1: Switching Costs – Big data aspect of storing workout stats on a manufacturer’s platform
Part 2: Evolution – Fitness data that is wearable agnostic

In 2016, I completed my 7th half marathon and I am currently training for my 2nd full marathon (26.2 miles) on March 19, 2017 – Georgia Marathon. You can view my training on Strava here.

With smartwatches and Fitbit devices, we’ve come to know wearables as fitness devices, but is

06

February

Are SuperBowl Ads worth it? BY THE NUMBERS

Super Bowl ads are expensive. $5 million for 30 seconds, not including production. And it doesn’t stop there; you (the brand) still have to tweet out the ad at least 500 times and try to win over your critics on social media.

2017 is the first year I’ve been at home to watch the SuperBowl. I’m usually traveling, either for work or pleasure. This year was an exciting SuperBowl as my home team, the Atlanta Falcons were playing. #RiseUP!!! This year, instead of just posting my favorite SuperBowl ads, I’ll provide

23

January

Mobile Commerce is Here

January 2015, at the mCommerce panel headlined by Ginger Schmeltzer and Chris Poelma, the panel concluded that mobile payment adoption would be driven in 2016 by EMV. We can debate if this prediction came true in 2016, but my litmus test was when my credit card was “deactivated” for adding Apple Pay, and I spent over an hour waiting in a call center queue to get my Costco Citi Visa working again. On June 20, 2016 (the first day the Costco Citi Visa was active), too many people attempted to

11

January

Gadgets from CES that I need NOW!

CES is heralded as ‘the’ show to see the latest and greatest in technology year after year. I purchased my first home automation system after seeing the MIOS Vera showcased at CES in 2011, my touch faucet, and later, a myriad of wearables as CES progressed. At the Wireless Technology Forum, we love to showcase mobile devices including the latest smartphones, VR, AR, wearables, and tablets.

Here are my top picks from CES 2017.
Wearables are more than just Watches

I’ve disclosed previously that I wear a Garmin 235 watch. It tracks my

03

January

What’s Your Company New Year’s Resolution?

Make more money? | Close more deals? | Increase profits?

Whether I am advising early stage start-ups or mature companies on their marketing strategy and planning, I always start with easy questions. One of my first questions is always, “Who is your target market?”

Surprisingly, for many companies, this question is difficult to answer. I had one CEO speak around the question for about 3 minutes before admitting, “We’re open.” My response, “You could have led with that.”

Next, they show me their marketing materials, and I attempt to ‘guess’ what their company sells. At

28

November

Mobile Predictions for 2017 & Beyond

It’s that time of the year…at the Wireless Technology Forum…when we make our annual industry predictions. When this organization was formed by Maury Margol & Steve Bachman in 2003, I don’t think they had any idea how big and/or ubiquitous the wireless industry would be today. Which leads me to our next annual tradition, NOT comparing predictions from the previous year to present day.

Let’s start with a few “big” news stories that we predict will be key in the industry going forward.

Self-Driving Tesla Fatality

Sorry to start with a tragedy, but no

09

November

Did You Vote for Smart Cities?

On November 8, 2016, we not only voted for our elected officials, we also voted on referendums that would impact technology deployments to improve our cities.

For example, in the City of Atlanta, we voted on a 0.4% sales tax increase to improve our roadways and 0.5% sales tax increase to improve our public transportation system, MARTA. Voters passed both referendums increasing sales tax by 0.9% and demonstrating the need to reduce congestion and improve multi-modal (car, bike, pedestrian) transportation infrastructure in Atlanta. One key smart city program is $40 million

03

November

Mobility Live Hackathon Recap (from the winning team)

We recently entered the 2016 MOBILITY LIVE HACKBACK sponsored by TAG in partnership with MobilityLIVE, a partnership between GSMA and Metro Atlanta Chamber. This hackathon benefited United Way Atlanta.

Challenge

Currently, the United Way Atlanta Board of Directors consists of 49 community advocates that meet 6 times a year to drive the most important United Way initiatives. They needed a better way to facilitate communication between board members and leadership teams by replacing their current process of printing out an extensive board package for every meeting for 49 board members. The solution would