3 Use Cases for Wearables in 2017

Last year, I posted about training for races (Marathons to 5Ks) and my Garmin wearables along the way.

Part 1: Switching Costs – Big data aspect of storing workout stats on a manufacturer’s platform
Part 2: Evolution – Fitness data that is wearable agnostic

In 2016, I completed my 7th half marathon and I am currently training for my 2nd full marathon (26.2 miles) on March 19, 2017 – Georgia Marathon. You can view my training on Strava here.

With smartwatches and Fitbit devices, we’ve come to know wearables as fitness devices, but is



Are SuperBowl Ads worth it? BY THE NUMBERS

Super Bowl ads are expensive. $5 million for 30 seconds, not including production. And it doesn’t stop there; you (the brand) still have to tweet out the ad at least 500 times and try to win over your critics on social media.

2017 is the first year I’ve been at home to watch the SuperBowl. I’m usually traveling, either for work or pleasure. This year was an exciting SuperBowl as my home team, the Atlanta Falcons were playing. #RiseUP!!! This year, instead of just posting my favorite SuperBowl ads, I’ll provide