21

May

5 Things I Learned at the Google Office about YouTube

Content is King

Video Content is King

Video content is KING and YouTube needs their best content creators to make more videos.

I recently attended YouTube’s 2nd annual “YouTube Creator Day” at the Google office in Atlanta. This is an invitation-only event hosted by YouTube for their content video creators in the area with at least 1,000 subscribers. With over 400 hours of content uploaded per minute to YouTube, why would YouTube need to ask their creators to create more content? It’s not just about quantity of content, quality of content.

The day covered 4 main

17

May

TAG Retail Recap: Improving the Customer Experience with Analytics

Last week, I had the honor of moderating the TAG (Technology Association of Georgia) Retail session on the topic of ‘Improving the In-Store Customer Experience with Analytics.’ The session was a panel discussion comprised of industry leaders in analytics, digital, customer experience, sales and marketing, and consumer measurement insights. It is expected that the stores and the cloud will see the biggest bump in IT spend for 2016. So this is a very timely topic, and one near and dear to me.

To set the stage, let me open by sharing