The term “TV Anywhere” or “TV Everywhere” followed the explosion of tablet device sales, circa 2009/2010. Since then, cable companies (who by the way are also internet providers) have been under the gun to provide video content to their subscribers outside of the home. 2015 estimates that as much as 70% of all bandwidth is video streaming. Surprisingly (not so surprisingly), the vast majority of all video streaming is Netflix.
Source: Chris Kocks, Pure Integration, March 17, 2016 Wireless Technology Forum
Something that initially started as providing TV content outside of the