12

February

SuperBowl 50 Commercial Review

I have a special affiliation to the SuperBowl franchise. In January 2000, I performed in the SuperBowl XXXIV PreGame Show. Everyone has heard of the SuperBowl Halftime show, but who knew about performance opportunities in the PreGame show? Long story short, I auditioned to be a dancer in SuperBowl XXXIV and was selected. I rehearsed for 8 consecutive days, 6-10 hours/day prior to the game for this once-in-a-lifetime experience. Unlike the Halftime show, the Pre-Game show is not televised (in its entirety).

What I learned from this experience is that the SuperBowl

02

February

Do I swipe, dip, scan, PIN, or tap?

After several years of being on the verge of eruption, mobile commerce is finally hitting mainstream, but not necessarily for the reasons that you might think.

The technology behind mCommerce (i.e. NFC, tokenization, etc.) has existed for many years, but adoption has been slow. There have been set backs, data breeches, and lack of interest from the consumer.

Setback: September 2012 – Apple announces iPhone 5 without NFC chip

Data Breach: December 2013 – Target’s system is hacked and credit and debit information is stolen.

Lack of Consumer Interest: From the consumer perspective, making