How Nike is driving their target market into their stores

What if you could hold events every week in your store drawing 100-300 target market attendees?

There are gimmicks and programs galore to drive foot traffic into stores. Unfortunately, not all foot traffic drives the right people into the store, and therefore may not achieve the desired results. Not the case for the Nike Run Club. NRC is able to draw 100-300 runners per event, and hosts multiple events per week.

Let me share my Nike story:

While in NYC for Retail’s Big Show, NRF 2016, I wanted to meet some new running